" Eleven" golden week is coming, the accompanying wedding heat, heat drove home Changsha sound consumption. The author from the home run, Gome, Dolton, Su Ning and other major appliance store that ushered in the annual high consumption, audio. This sound consumption has some distinctive features: a new consumer, brand consumption characteristics will be more obvious.

Fashion: buy sound is to choose the way of life

I visited the market understanding arrives, since September, a home run, the United States, Dolton, Su Ning and other home appliances stores audio turnover are on the rise, with CAV CAV, PhD, Jamo as the representative of the audio brands sell force is powerful, and the most cheap inferior sound business is slow. Near the golden week, some inferior sound again depreciate sales promotion, CAV CAV and other brands of audio firm price. Afford much food for thought is, the two market reaction is opposite, many consumers will not buy cheap promotional accounts, but the rational choice of brand.

" Buy sound, is to choose the way of life. Buy sound to appreciate, not decoration, I compare repeatedly, or to buy the brand more reliable." In the province and the job of a Mr Zhang told the author. " In fact, sound consumption is becoming increasingly brand." According to the home run household appliances operating assistant director Chu Ming introduced, consumer audio more tend reason, do not blindly not impulsive, not the price as the only standard. According to the survey, consumers in the purchase of the sound before the concerned factors such as brand ( 21.6%), the price ( 21.2%), quality ( 19.7% ), function ( 12.1% ), style ( 10.9% ), after-sales service ( 7.3%) and other ( 7.2%), including the purchase channels, production, service life.

Survey: more new consumption become the mainstream

" To buy a new house, home appliance to renovation, the previous sound style, and the newly renovated not harmonious, so buy a new." Buy CAV CAV stereo is a home run king lady receiving author investigation, to talk about her for the stereo motive.

According to the home appliance stores relevant personage introduces, like Ms Wang such consumers a lot, because in the last few years the property market and rapid development of Changsha, sound consumption" more new consumption" has entered the peak period. The author surveys knowledge, and the" update" sound consumption proportion (57.1%) and" acquire" proportion (42.9% ) compared to last year, sound consumption" update" ratio (60.3% ), not only was significantly higher than that of" purchase" ratio (39.7% ), and" updated" more than 60%. This shows in Changsha home stereo consumption," update" started to become mainstream.

The author also learned, consumers in the purchase of sound, will consider the sound color, style, quality and environment to maintain consistent home furnishing. For this reason, some manufacturers launched audio and home furnishing relationship studies, in the case of the CAV, to meet the different needs of home furnishing environment, CAV basis leading global family environment engineering, launched the piano lacquer MD villa series, dust series and so on.

Remind: Audio purchase beware

Recently, the author interviewed Chinese sound association director Huang Wen series, he said the five shady, to remind consumers should be cautious.

One is" borrowing foreign name method". Some manufacturers use consumer psychological worship, a seemingly Christian name, and then to a flower money to register a company, then in a flagrant way as" foreign brand" sold; two is" bold fabrication method". Speaker box affixed a layer of veneer, illegal manufacturers would dare say this is the wood box; three is" mix the spurious with the genuine method". Illegal unscrupulous merchant to remove the original brand, put on her best new brand, consumers look out; four is "the empty high price method". The sound has CAV, JBL, Jamo and many other top brand price is very high, but the vast majority of manufacturers cost is not high, the product also does not have to put on a par with top brand effect and level, expensive, and then discount sales or with a lot of attachment, luring consumers; five is" cheating technology". Most consumers will think one-sidedly speaker power bigger is better, businessmen to seize the consumer this one mind, no matter how speakers of real power, in sign labeled " 800W"," 1000W".