In the current economic and social conditions, China professional audio has arrived at a crossroads, the future will be a time of feudal lords vying for the throne, all flowers bloom together. China professional audio industry has a maximum productivity, also has the largest market, it also makes the relative to foreign brands, Chinese brand has the obvious advantage of operation.
Fung in 08 Olympic Games provide a venue PA, Guangzhou Asian Games in 2010, 2011 Shenzhen Universiade and 2008, 2010, successive 2012 three Asian Beach Games such as engineering, Fung through national brand activities, Fung sound also succeeded in creating their own brands. In the enterprise achievements at the same time, Fung sound have become a national brand to carry out one.
At present, China professional audio industry through long-term development, has formed a complete industrial chain, for some brands of enterprises, how to integrate the use of this rich and valuable industry resource, will become China's professional audio industry development the important topic. In recent years the country through actively contractors international large-scale activities, to create national brand, at the same time each big city is making great efforts to build local brands. This is a chance once in a blue moon, and actively promote the rapid development of enterprises.
Rui Feng one of successful experience, is good at using events marketing yourself. Into the bird's nest, Beijing Olympic Games successful kick, more make Fung rise to fame. In order to nest as the representative of a large series of venues and events of PA system successfully, make Fung quickly boarded the professional audio industry commanding elevation. Rui Feng Wang Ruixiang was proud to say, in the audio industry, not a company like they do in just a few years, to the Olympic Games, Asian Games, World Expo so many important venues to provide audio equipment.
Of course, shaping brand enterprises must attach importance to technology, the most familiar of enterprises is the basic technology. When the vast majority of enterprises are starting from the imitation products imported brands start time, three have been aware of the simple imitation can not give an enterprise to bring development opportunities. They think only of a completely independent intellectual property products, to lead the trend of Chinese professional audio. Therefore, three had committed to strengthening the professional audio field of advanced technology and materials research and application, almost every kind of product has its own core technologies, the product quality is very good reputation.
In addition to have excellent technology, more and more enterprises begin to develop sound diversified into enterprise development planning and strategy, Wang is the best, in the financial crisis, Wang took the opportunity to launch brand in overseas acquisition strategy, such as Cadac world three big famous audio brand of income in the capsule.
Not every enterprise should according to the mode of development, every enterprise has its own characteristics, should be based on their own situation, whether for specialization development route and diversified development, cannot leave a principle that is innovation. Innovation is the survival of enterprises. So, in the modern competitive pressure, enterprises should continue to forge ahead, to form a creative culture, incentive employee to maintain the new spirit of sound. For Chinese professional audio market or foreign brand in the international market, competition is inevitable in comparison with foreign rivals, at the same time, we should learn from each other, draw lessons from their advantages.
China professional audio brand are in a lucky time, countries to encourage the support energetically, create domestic brands, for reproducing the enterprise should participate in this trend, become a national brand to carry out. |